Sphe 315

Advanced Training Methods Casey Cousins SPHE 315 Professor Moore American Military University September 2, 2012 I am going to describe in detail that compares and contrasts various muscle building approaches. In weight training there are numerous approaches you can take away, in learning how to build muscle perfecting that physique you so badly want. The four different training methods I will compare and contrast today will be, Super Sets, Forced Reps, Pyramid System, and Periodization.Each advanced training method improves your overall fitness goal one way or the other. First we will talk about the super set training method and how it impacts the body when it comes to training. According to http://www. livestrong. com/article/143669-superset-workout-programs/#ixzz25MwKZX7s A superset is an advanced weight training technique or intensity technique. Intensity is an important factor for continued progress and results. Advanced training techniques such as supersets take your workout to a higher level without adding more volume.A superset is two to three exercise sets performed immediately after the other with as little rest as possible in between. Incorporate supersets into your workouts and pump some new energy into your routine. An antagonist superset is performing two exercises back to back for opposing muscle groups. An antagonist muscle moves the joint in the opposite manner of the agonist muscle. Examples of opposing muscle groups include quads/hamstrings, chest/back and biceps/triceps. Set up your superset stations prior to starting the workout so you can move from one exercise to the next with no rest.For the chest and back, perform dumbbell chest presses immediately followed by bent over dumbbell rows. Leg extensions superset with leg curls will hit the quads and hamstrings. To finish off the workout, perform barbell curls with skull crushers. This antagonist superset workout hits all the major muscles. (Livestrong) The Superset is an excellent intensity technique not only for fat loss but for muscle building as well. The Superset is a very simple basic concept. You will perform two exercises

Brave New World as a Dystopia Essay

A utopian society is a society in which everything is absolutely perfect; a society in which everyone is happy with their life. The society in Brave New World by Aldous Huxley is set up by the World Controllers to be such. However, the society itself is just the opposite of a utopian society: a dystopian society. Even though everything appears to be perfect for everyone, the hidden truth reveals a different reality. The society in Brave New World is a dystopian society as exhibited by the lack of reality, freedom, and identity. A primary example of how the society in Brave New World is a dystopian society is the lack of reality in the novel. This is exemplified by the use of soma, a drug that takes the user to a different world. Mustapha Mond, one of the ten World Controllers of the society describes soma as â€Å"†Euphoric, narcotic, pleasantly hallucinant†¦ All the advantages of Christianity and alcohol; none of their defects†¦ Stability was practically assured† (Huxley 53-54). The users of this drug are put in a state where they are away from reality; they are completely unaware what is going on around them. This is significant because the users do not see the disfunction and unhappiness of the society, meaning that when something goes wrong they can hide from it instead of fixing it. In addition, the islands further prove the lack of reality. When someone does not agree with the way that the society is being run by the Controllers, they are cast off to an island, isolated from the society so they cannot cause an uprising or rebellion (227-228). This is important because it hides the reality of dissatisfaction for society. It creates an atmosphere that is filled with happiness for the society, with no glimpse of the unhappiness that is apparent. Even though this lack of reality portrays a dystopian society, there are other ways that it is portrayed as well. The dystopian society of Brave New World is further proven by the lack of freedom. In this society, people are bred in a factory to be whatever the society needs them to be (Huxley 13). This is significant in that everyone has a destiny that they cannot escape: a purpose that they did not choose to be their own. Without this freedom, nobody can truly be free and happy. Because of this, however, the society has another method to ensure â€Å"happiness. † This method involves a process known as conditioning. The people of the World State are condition to like what they were predestined to do, and to dislike other jobs and purposes that they may have wanted to pursue without the conditioning. Mr. Foster describes that â€Å"all conditioning aims at that; making people like their un-escapable social destiny† (16). This is significant in that it portrays that the conditioning cannot be escaped; the conditioned are forced to enjoy what they have been conditioned to enjoy with no freedom of choice as to whether or not they want to, creating a false happiness. Though this alone portrays a clear dystopian society, there is yet another way the dystopian society is portrayed. In addition to both lack of reality and freedom, the dystopian society is also portrayed through the lack of identity. For example, in order to populate the world, the Hatchery uses a process known as Bokanovsky’s Process. This process takes one embryo and splits it to excess of 96 new embryos (Huxley 6). This causes each embryo to have the same genes, making them 96 identical copies of one another. This is significant because it is impossible for a person to be an individual when there are 96 exact replicas of him or her. Also, from the moment of their â€Å"birth,† each and every citizen is casted into a social class: Alpha, Beta, Gamma, Delta, or Epilsons (Huxley 6). These castes determine the person’s role in society, with Alpha being the equivalent of a noble of the society and Epilsons being the peasants. These roles are assigned during Bokanovsky’s Process by such acts as depriving the developing embryo of the proper oxygen (6-7). Because of this, everyone is thought of as a member of a caste, not an individual. An Epilson will always be an Epilson, with no chance of being a standout individual in society. This lack of advancement destroys the sense of personal achievement and self-earned identity. Overall, the society in Brave New World is clearly a dystopia. The citizens are clouded by the society into thinking that they are happy. The lack of reality portrays a fake happiness that is surrounding the citizens. Also, the lack of both freedom and individuality take away what makes a person unique and destroy any chance at true happiness. The society believes they are truly happy only because it is what they are conditioned to believe. This false happiness makes the society what it truly is: a perfect imperfection.

The Duchess - Mnage trios and Morality Essay Example | Topics and Well Written Essays - 1250 words

The Duchess - Mnage trios and Morality - Essay Example The film "The Duchess" directed by Saul Dibb based on Amanda Foreman's biography of the controversial socialite Georgina Cavendish, the Duchess of Devonshire, entails her very remarkable yet infamous marital arrangements for which, the most interesting moral conflict with regards to marriage can be drawn and is best suitable for further analysis. In the film, Georgina Cavendish (played by Keira Knightley) was portrayed as a fashion-oriented and gambling patron yet intelligent and politically-inclined woman later unfortunately entrapped in marriage with William Cavendish, the 5th Duke of DevonshirIndeed, a handful of reasons can be assumed in modern times as valid justifications for her to separate from her husband. Such include the various sexual affairs of the Duke, one of which even bore an offspring whom Georgina cared for as her own, her misery being that her role as a wife was deduced to her capability of bearing a son, and last but not the least, his husband's affair with Lady Elizabeth Foster, the closest friend of Georgina to which was described in the film as Georgina's "sole comfort". The affair seemed to be beyond sexual reasons since the Duke refused to banish Lady Elizabeth upon Georgina's knowledge of the affair and even insisted that she live with him despite Georgina's presence in the residence. This is where the moral conflict arises and it is best described in the phrase of mnage trios.Mnage trios literally means household of three in French... Despite the already miserable situation, the Duke refused her agreement for separation in order for her to legitimately start a relationship with Charles Grey for whom she had genuine feelings for. Even worse, the Duke threatened of banning her from seeing her children if she continued to see Grey. Georgina chose to be with her children however, she was apparently pregnant with Grey's daughter. In the end, the Duke decided that Grey's family should take the responsibility of raising the child for which Georgina was only able to visit in discretion. The story of Georgina serves as an inspiration and leads us to assess whether an individual's passive approval of a marital arrangement of mnage trios is morally right or wrong for the sake of being able to live with one's children. We shall do so through the differing Immanuel Kant's theory on morality in his written work entitled Foundations of the Metaphysics of Morals (1785) and John Stuart Mill's work on Utilitarianism (1861). But before we move on, we should clarify that the point of debate that in upon agreeing with the marital arrangement, Georgina was unable to live with her daughter fathered by Grey in return, since Georgina was able to see and visit, therefore to be with, the child though in discretion. Immanuel Kant is known for being "completely un-utilitarian"3 because of his "..rejection of satisfaction of desires as a ground for morals4". In addition, he believes that the basis for actions to be moral is its aspect of obligation because men are capable of reason stating further that "..reason's proper function must be to produce a will good in itself.."5. Moreover, an action should not be based solely upon the use

Seagram building Essay Example | Topics and Well Written Essays - 2500 words

Seagram building - Essay Example The design of the building was given by Ludwig Mies van der Rohe who came to America from Germany (Whiffen and Koeper, 1984). The mythic ideals of German efficiency and clean cut German design are certainly evident from the way the building is structured yet the overall mix of the faà §ade of the building does not make it stick out like a sore thumb amongst the other buildings which surround it. The design also takes its cues from the American architect Philip Johnson who worked on the building from the time it was started in 1954 to the time it was completed in 1958. The building contains 38 floors and the exterior represents a fine example of post modern architecture that focuses on corporate seriousness and hints of gothic styling (Muschamp, 1999). The initial purpose of the building was to serve as corporate headquarters and the primary offices for Seagram’s & Sons but with time other offices and companies have established their bases in the building as well. While it would be interesting to study how the tenants of the building have changed with time, for our purposes, it is perhaps more important to study the architecture and the art of the building. The building faces Park Avenue over a broad plaza of Vermont granite which is lined by water pools on both sides that have ledges of marble that has been given an antique look (Whiffen and Koeper, 1984). The architecture of the tower itself is based on the steel structure that holds the building together with walls of pink-gray glass that give the building a distinctive look. The second element, which helps in creating the now classic look for the building, come from the bronze that has been used to make the various spandrels and I-beams which are visible on the exterior of the building (Muschamp, 1999). Discussing the building in the context of its surroundings Speyer (1968) says that: â€Å"The inescapable drama of

Nursing Informatics Term Paper Example | Topics and Well Written Essays - 1500 words

Nursing Informatics - Term Paper Example Understanding and identifying such challenges is the first requirement in order to find solutions to the problems faced by the nursing informatics today. RECENT TRENDS IN NURSING INFORMATICS INTRODUCTION A very interesting fact about health informatics is its smooth and rapid integration in the health care systems of the world. Now, advanced health care facilities cannot even bear to think running their services without computerized equipment at their disposal (Caraway, 2008). They have valid reasons, for computers and informatics systems have made processing and handling patients much quicker and efficient. Nurses in many ways can be considered as the pioneers in adopting such technologies within their services. This is the sole reason why nursing informatics is an important feature of the nursing curriculum (Caraway, 2008). Informatics is defined as the science of â€Å"representation, processing and communication of information in natural and artificial systems† (Fourman, 2 003), where as in health care it would be defined as â€Å"a discipline focused on the acquisition, storage and use of information in a specific setting or domain† (Hersh, 2009). So how are nurses using these technologies in their daily healthcare provision? Firstly they are using informatics as an analyzing tool, and with that they are better able to choose, implement and evaluate the information gathered and create better care systems. Such systems are also now widely being used to provide information and education to the staff (Caraway, 2008). This trend has given a boost to the already implemented evidence based health care provision, by keeping nurses up to date about the most recent researches and clinical studies. It is therefore, easier for nurses to advance themselves as they move forward in their career (Caraway, 2008). WHAT IS HAPPENING NOW? The current trends are very much the continuation of the efforts of the past. With the understanding of the potential impact of informatics in medicine and health care delivery, there is emphasis to explore new areas and integrate this new technology deeper (Kampov-Polivoi, 2010, Jensen, Meyer and Sternberger, 2009). this reflects itself in the number of programs that have evolved related to informatics not only in nursing but in other medical areas as well. the technical advancement of these programs is reflected in the high number of such programs delivered online for studying (Kampov-Polivoi, 2010). Nursing informatics is based on three principles, which include data, information and knowledge. Utilizing these three principles has been able to provide one of the best methods applicable in evidence based nursing and medicine (Kaminski, 2010). This is why the evolution of the current nursing informatics programs has been made from bachelor levels to master levels. These developments in the academic areas indicate that informatics in all of its forms are becoming an essential subject to be learnt for futu re health care systems (Kampov-Polevoi, 2010). The integration of this system may be able to help reduce the work load that is presented to the current nurses. Currently, there is a gradual shortage of nursing staff across the globe due to the most demanding and time consuming work nurses do (Kaminski, 2010). The introduction of information technology in nursing may be able to reduce the burden of such long hours, and may even entice fresh graduates into taking up nursing as a profession (Kaminski, 2010). Currently there are three

Surgical lesion infection Essay Example | Topics and Well Written Essays - 1750 words

Surgical lesion infection - Essay Example Preoperative hair removal is one of the risk factors associated with surgical site infection frequency. Orsi, Ferraro and Franchi (2005) discovered that hair removal using razor has a higher risk of surgical site infections. The use of clipping or depilatory creams is considered to be a better option. Furthermore, hair removal should be carried out immediately before surgery in order to decrease the risk of SSI. Tanner, Woodings and Moncaster (2006) also tested the hypothesis that preoperative hair removal is the cause of surgical site infection (SSI) in patients. However, the results demonstrated no dissimilarity in SSI between patients who have had undergone hair removal before surgery and those who have not. This study also supported the view that removal of hair using depilatory creams or clipping results in a few cases of SSI as compared to hair removal by with the help of a razor. Duggal , Beaumont and Jenkinson (2002) assert that it is essential to prevent and control infectio n in order to promote a safe environment which is a chief requirement of health care expert during clinical practice. Patients who are hospitalized are more likely to develop infections which can be due to organ transplantation, persistent procedures, immune suppressive drugs, etc. Damani (2003) states that nosocomial infections are the outcome of microbial growth in health care settings and negligence in procedures of infection control along with a weakened immunity system of patients. Bdareen (2011) explains that a study by WH shows high rates of nosocomial infections in ICUs and orthopedic and surgical wards. The common infections acquired in hospitals are urinary tract infection, infections of the gastrointestinal tract, skin and soft tissue disease, septicemia and infection of the lower respiratory tract. Widespread organisms are the general cause of most nosocomial infections. For instance, coliforms are the cause of urinary tract infections, S.aureus is the reason behind woun d infections, pneumonia is due to S.pneumonae and the most serious and fatal septicemia is due to S.aureus, S.epidermidis and coliforms. Hospital-Acquired versus Community-Acquired Bacteria. Online image. Available from

Sony Corporation Case Study Example | Topics and Well Written Essays - 1000 words

Sony Corporation - Case Study Example However, in 1942 he modified his theory stating that innovation can no longer be the realm of individual entrepreneurs due to the gradually building capitalism; rather shall be the forte of innovation professionals & laboratories controlled by management of large companies [Dejardin, Marcus. 2000]. This theory applies to Sony considerably given that the organization spends heavily in R&D across all the product lines. As per statement released in 2003 by Nobuyuki Idei, Chairman & CEO of Sony Corporation, the organization planned to spend 500 billion Yens (about 5.1 billion US Dollars as per current rate) in three years to develop competitive key electronic devices through internal innovations although the organization invested 502 billion Yens (about 5.12 billion US Dollars) in 2005 itself. [Sony Corporation, 2003; Sony Corporation, 2005] Sony has been practicing creative destruction by forcing the old available products towards obsolescence by virtue of their innovations. One excellent example is the "style" innovation of Sony latest Pocket Style VAIO P that is expected to yet again create a new niche segment for Sony that may force laptops to obsolescence especially in applications like Internet usage, word processing, multi-media & entertainment, messaging, Internet based telephony, etc. [Prokaza, Julian. 2009] Sony practices the strategy of Differentiation Strategy thus targeting niche markets where products are unique and sold at premium rates. They tend to develop unique market segments where there aren't any competitions and the pricing strategies are totally in their own control. Walkman, Play Station, and now the Pocket Style Vaio P are examples of product uniqueness that Sony brings to the market. In these markets Sony is not bogged down by competition that practice Cost Leadership strategy. Sony's strategies against Porter's Five Competitive Forces Following is the model of Porter's Five Competitive Forces [Harvard Business Review, 2008; Cliff, Bowman. 2008; Ankli, Robert E. 1992]: Sony practices product uniqueness (differentiation) and achieves the same by virtue of huge investments in Innovation and R&D. This strategy ensures that Sony is well placed when mapped against the Porter's five competitive forces model as presented below: Threat of new entrants and substitute products & services: Sony's strategy of continuously developing unique products and market segments keeps them shielded from new entrants in the market given that the level of R&D required to develop such products is huge and not easy for competition to introduce substitute products. Rivalry among existing competitors: Sony hardly has any rivalry with competitors because their products are already priced at premium rates even in the market segments that are not unique to them. In

Comparison of a leader and a manager Essay Example | Topics and Well Written Essays - 250 words

Comparison of a leader and a manager - Essay Example In addition to that, there is difference in the motivation level and control between a leader and a manager. According to (Nielson), a leader sets new and unique direction. Therefore, he should be able to justify the changes he suggests and show the validity of his approach. A manager helps in the application of ideas suggested by a leader and is responsible to make sure that the assigned tasks are completed by employees in time. In spite of these differences, a leader and a manager apparently share several important responsibilities. Both make heads of a team and coordinate teams to reach a goal. A final similarity between the two is that both exchange information in order to plan and direct. To sum up, leader and manager are much different, and yet alike. Although they differ in many areas such as people out look and motivation, they have several points in common. Furthermore, it can be said that both seek success.

Descriptive Ethnography Essay Example | Topics and Well Written Essays - 1750 words

Descriptive Ethnography - Essay Example The Hispanics as demonstrated by the young Hispanic female emphasize on respect on all their forms of communication and rarely initiate conversations since they prefer to be approached. Mostly, the Hispanics interpret eye contact as a more confrontational body language and further considers that being ignored is as a sign of disrespect and offensive. The Hispanics do avoid too much gesturing and insist on maintaining an accepting attitude. The Hispanics are never contented with some questions such as questions concerning immigration status and religion and are seen to be very expressive in communication. Majority of Hispanics are Roman Catholic which acts as the main source for both information and are also known to be people who are very proud of their heritage hence do not forget their origin (Roll & Irwin, 2008). A young Hispanic female around 19-20 talks on her cell phone while walking towards the cafeteria and is wearing a red jacket with SF 49’ers logo in the back. She m ust be a 49’ers fan or maybe because of the hotness of the 49’ers hence suggesting her love for hot things. The Hispanic girl wears big round gold earrings and has her nails painted red and well kept. She loves herself so much and adores elegance and fashion as the Hispanic culture explains. She looks fashionable and elegance as she puts her black backpack on her left shoulder. The backpack looks empty hence suggesting her love for stylishness. She wears blue jeans that look like the fancy type due to its washed out color and a logo. that is not recognizable. Her full tan purse on her right shoulder looks fuller than her backpack may be to show her adoption to the current trends and fashion of carrying purse. The purse may be carrying her make ups that ensure she looks beautiful all the time and anywhere. She walks so fast but she is not in a hurry maybe because of her fear for eyes and the fact that Hispanic culture does not recognize much the female gender. She must be hurrying to get away from the possible onlookers or admirers who may get a glimpse of her. She wears a smile on her face with her head rocking front and back perhaps to gain confidence. She does not seem to be having enough confidence especially when she is amidst many people. She does not seem to care about what happens around her as she hurriedly disappears into the cafeteria without looking sideways (Roll & Irwin, 2008). The patterns of communication amongst the African Americans are mostly familiar with Anglo American patterns. The African Americans are largely affected by the past incidents of racism and sense of subjection in their interactions thus making them show respect at all times while communicating. This group of people believe in a prolonged eye contact which is always seen as confrontational or aggressive and would mostly seek assistance from the religious leaders if need arose (Pinn, Finley & Alexander, 2009). The African Americans do not address people by their first names which are construed as lack of respect but may use the first names if they are urged to do so. This group of pe

The American lack of success in the Vietnam War Essay Example for Free

The American lack of success in the Vietnam War Essay To what extent can it be argued that the use of guerilla warfare tactics by the Vietcong against the US military was the key factor in explaining the American lack of success in the Vietnam War? The Vietnam War has been regarded with much controversy both during the War, and after its conclusion in 1973. This was not only due to the humiliating defeat that America suffered but also because of the contentious hidden reasons for Americas presence there. America came under heavy criticism because it seemed to the world that their presence in Vietnam was purely strategic and economical rather than for the protection of Vietnams people as America had first claimed. From the wars outset there was worldwide outrage caused by this controversy, this outrage grew and grew as the war progressed leading to an absolute worldwide lack of support for Americas seemingly selfish war effort. This worldwide lack of support included many protestors at home in America. This was devastating for the morale of the hundreds of thousands of young grunts, most of whom had never experienced the true horror of the battlefield. Throughout the war American losses, both financial and military were astounding. Never before had a country with Americas degree of power and worldwide influence been so unsuccessful when combating an economically underdeveloped country such as Vietnam. Admittedly North Vietnam did receive aid from both the Soviet Union and China but despite this, Vietnam has to be seen as a Third World country defending their homeland from the worlds biggest super power. The aim of this essay is to investigate the main reason for Americas defeat. Possible reasons for failure apart from the effectiveness of the Vietcong guerrilla tactics would include: lack of morale of US troops, inappropriate US military tactics, the shocking images shown in the media coverage, US motives for engaging in this war, their lack of consideration for and understanding of the Vietnamese people, worldwide lack of support for the US war effort, the collapse of support on the home front. All these factors will be considered and compared to the guerilla tactics in order to arrive at a conclusion as to whether guerilla tactics really was the major cause of Americas humiliating retreat. To fully understand why America was so unsuccessful it is necessary to understand why they involved themselves in a conflict on the other side of the globe in first place. Ever since the war began the true reason or reasons for American involvement has been heatedly debated. The American government and their spin-doctors1 justified themselves by claiming that they were there to free the people from the oppressing evil communist from the north Ho Chi Minh. Ho, a national hero to many in Vietnam was a patriotic fighter2 for Vietnams independence. Ho spent much of his young life travelling in places where communism was actively working, places that had inspired him into his communist beliefs, beliefs that would later propel America into a full war with his people, places such as Russia and China. At first America had supported Minh and admired his courageous Vietminh troops. When Minh made a speech declaring Vietnam independence, he began by quoting from the American Declaration of Independence. He once said of revolting against their French oppressors It was patriotism and not communism that originally inspired me3. It was not Minhs patriotism that brought Americas hate for him but rather the way in which he supported Communism so whole-heartedly and the fear that it would spread. The fear of Communism spreading was a great one indeed for America. There is a theory called the domino theory, which has often been regarded as one of the most prominent reasons for Americas involvement. The basic idea of the domino theory is that if one country in a close grouping like South Asia fell to communism then the surrounding countries would follow suit. America feared that spreading communism threatened the free trade and democratic ideals, which were so important to American well-being and security. America could not afford to lose these things that were such a way of the American lifestyle. The American government was prepared to go to war to protect these ideals, on occasions this represented an idealism on their part but on others represented a determination to import their capitalist system regardless of the needs of the country concerned. It is therefore clear as a country should not go to war on their own, unsupported, concerning Vietnam in can be argued that American motives can be seen as unjustified as they were clearly trying to suppress others rights to govern themselves. This fact is supported by the poor state that the Southern government run by Diem and propped up by the Americans was in. Diem held very prejudice religious beliefs in a country made up mainly of Buddhist and was very unpopular for this and other reasons4. This totally goes against the democratic ideals that America holds so dear. With this evidence America appears to have been acting utterly hypocritically and for their own personal gain. The factor that can be regarded as the most important in Americas defeat was the Vietcong and their use of guerrilla warfare tactics. Guerilla warfare tactics are very effective in certain situations and when used against the American forces they seemed unstoppable. The guerilla tactics that the VC used were based on those of the Chinese guerrillas who fought in the Chinese Communist takeover5. The main idea of guerilla warfare tactics is that of hit and run; this method proved most effective when fighting the US troops. Many of the VCs orders came from the vast underground network of tunnels such as those of Cu Chi. Underground facilities such as this one provided the VC with an almost impenetrable fortress. These cities could house thousands of VC troops and their families as well as conference rooms, training areas and in some cases arms factories and hospitals. Through the use of tunnels the VC had the ability to dig right under US troops noses and spring surprise attacks and then disappear back down the tunnels as quickly as they had emerged. Another advantage that the Vietcong had over the Americans was the support of the people. This invaluable commodity gave the VC the ability to move across large areas of lands undetected, as they were able to hide in villages. The VC was also famous for the excruciating booby traps, specially designed so that they could not be removed without tearing even more flesh from the victim. The constant threat of the VC was extremely disheartening for the troops that lived in continuous fear of a VC raid. The skilful use of guerrilla tactics by the VC completely prevented the US from using their technical superiority effectively. The VC would always try and avoid conventional battles with US troops; rather they favoured picking off stragglers or as mentioned before springing surprise attacks and then disappearing. The troops could not see their enemy and could therefore not use their weapons to destroy them. It is these factors that lead me to believe that Guerilla tactics played such a big role in the US defeat. It appears that many of the other reasons for US defeat were caused, partly of wholly by the relentless use of guerilla tactics. I have already mentioned the way the troops felt battling an unseen enemy, but the importance of American morale or lack thereof cannot be overlooked as a reason for the US defeat. It is hard for one who has not experienced war to understand life in a soldiers boots, especially that of a grunt in Vietnam. Never before had American troops had to endure as harsh conditions as those experienced on the battlefields of Vietnam. These unbelievably harsh conditions led to low morale in all of the troops. Many things led to this crushing lack of morale; guerilla tactics, inexperienced and young troops (the average age of a soldier in Vietnam was just 19), inability to communicate with or understand the people they were trying to defend and the looks of hatred in the very same peoples eyes. The troops were used to easy living at first with long RR breaks and short tours, involved more as a precautionary measure rather than to actually enter battle but because the superior firepower was totally ineffective in Vietnam, the troops were put onto the front line. Lack of morale in troops is always devastating to a countries war effort. A major problem that the US military faced apart from unwilling soldiers was a rife drug problem. Marijuana was readily available in Vietnam and the majority of the grunts were users. This drug did nothing to help the morale level of troops on anything more than a temporary basis. The grunts would often go into battle high and this made combating the Vietcong even more difficult and the Vietcong used the US troops use of the drug to their full advantage. Troops quickly found out that most of the battles were hopeless and a bad attitude developed. You cannot win a war when your troops are not willing to fight and the US soldiers were very unwilling to fight. It is for this reason that one could say without a shadow of a doubt that lack of morale was the main reason for US defeat but in my judgement the main cause for the lack of morale was the use of guerilla tactics. Another of Americas major hurdles in their attempts to uphold a pro-Western government in S. Vietnam was their complete and utter lack of understanding of and consideration for the Vietnamese people. America was unable to combat their communist enemies because they were unable to win the hearts and minds of the people6. Many American civilian experts were in place in Vietnam trying to win the hearts of the people by teaching them valuable skills and setting up hospitals and schools. Civilian and military experts frequently clashed because the civilian experts did not think enough was being done to win the hearts and minds of the people, the military men believed that force was the answer, they would repeatedly be proved very wrong. The already disheartened American soldiers, or grunts as they were known found it extremely hard to fight in the conditions they were in. Very few of them knew much of the Vietnamese culture and even fewer understood any of the language. This made dealing with the people they were there to protect, let alone the people they were fighting, very difficult. On top of the festering heat, ravenous insects and hidden enemies, the inability to communicate effectively with the people frustrated the troops terribly. Eventually the young soldiers came to dislike all of the people of Vietnam, both allies and enemies, making it essentially impossible to win the war. Many of the troops saw the peasants (most of the Vietnamese population) as sub-human. As it became clear that initial American methods were ineffective for the people and their surroundings, more brutal and vicious methods of extracting information were devised, Search-and-destroy tactics resulted in many innocent civilian fatalities. Search and destroy tactics were a result of the frustration at the damage to US troops caused by guerrilla tactics used by the VC but such US tactics in turn reinforced Vietnamese support for the guerrillas. In 1968 the CIA introduced a system code-named Operation Phoenix7 whereby tens of thousands of expected VC were sought out and interrogated few of which were said to come out alive. Methods of torture included the insertion of a six-inch length of dowel into a detainees ear and then tapping it into the brain until subsequent death, also starvation and electric shock treatment to the genitals of both males and females was the norm. Another famous event that made American brutality evident was the massacre at My Lai on 16th March 1968. 347 unarmed civilians were beaten and killed because they were apparently pro-Communist and harboured VC or were VC themselves. Victims included the elderly, women, children and even babies, who were all beaten with rifle butts, shot and in some cases raped. As the success of this war could not be measured by territorial gain, it became the body count that showed success8. It became clear to all that this was going on through the ever-present media and this did nothing to help Americas popularity or support for their war effort around the world. The Vietnam War is also infamous for the massive bombing campaigns that America ran. America believed that the war could be one purely through technological superiority. In battles such as the Battle for Khe Sanh, Americas use of superior firepower played a pinnacle role. Unfortunately for the Americans, their superior firepower was useless in the conditions that Vietnam produced and this also frustrated the troops. The bombing runs were ruthless and inaccurate. Many of the most famous images to come out of the Vietnam War were ones portraying the horror of napalm attacks. One such image is the world famous photo of the young girl, Him Phuc, running down the street, skin burned by an American napalm attack. These images were a product of the massive media presence that existed in Vietnam during the war. This media presence played a big part in the way the world saw America during the war and therefore also their defeat. Photographers and journalists from around the world were sent to Vietnam to document both sides of the war. Many of the ensuing images were used for propaganda for both America and Northern forces. Some believe that the American and North Vietnamese governments put many of the photographers there for propagandistic purposes9, trying to capture images that best portrayed the brutality of the opposing force. Unluckily for the Americans more photos were taken explicitly portraying the American cruelty that that of the VC or NVA. As mentioned above the image of Kim Phuc was seen world wide and devastated Americas already precarious position in many of the worlds peoples eyes. At the time of the Vietnam war, the world was at a stage where a photographer could take a photo and it would end up on the front page of newspapers around the globe only a day or two later10. This led to even more outrage throughout the world at America, as their actions never seemed to be justified in the first place. Much of the world believed that America had lied about their intentions when they first entered Vietnam and the images seen made these beliefs seem justified. The use of guerrilla tactics once again proves it worth as they prevented a speedy US victory which allowed the worldwide anti-war media campaign to build, and in turn further destroying troop morale. Eventually the support on the home front collapsed and the American people joined in protesting their own involvement in the war. This was another factor that led to the crushingly low levels of morale in the troops. In conclusion after considering other possible causes for the US defeat, the evidence suggests that the Vietcong the use of guerilla warfare tactics was the main cause for the US lack of success in the Vietnam War. Whilst there were clearly many other contributing factors, I have found that the use of guerilla tactics played a major role in a battle that was fought on the ground, pinning down huge numbers of US troops in Vietnam. Enough damage was inflicted on the troops that eventually sufficient pressure was bought on the US government to pull their troops out. This was when the war ended, when the US government realised they couldnt win, this was because of guerrilla tactics. I considered what the outcome of the war would have been had it been fought in a different way and believe this would have made a huge difference to the outcome of the war. The fact that America was in Vietnam for their own strategic interests rather than for the Vietnamese people was a close second in the ordering of reasons. Finally the lack of morale was the third major contributing factor but I found that this was mostly caused by the fear of the unseen enemy that the troops faced caused by guerrilla tactics.

Betty Crocker Chocolate Fudge Cake Mix Marketing Essay

Betty Crocker Chocolate Fudge Cake Mix Marketing Essay A product can be seen as what is offered to consumers as an end result after the manufacturing process to satisfy a want or need. A product is not only tangible but may be a service. The consumer product Betty Crocker Chocolate Fudge cake Mix can be seen as a shopping product and is purchased when needed for example a birthday party. This product is seen as an easily made because it allows consumers to buy the cake mix already made and only requires four simple steps to complete the cake. This cake mix is 543 grams which serves 12 people so it may be convenient for small occasions. Betty Crocker cake mix is an Australian product made by Australian and imported ingredients and is distributed by General Mills. The ingredients that are used to make this cake mix is Sugar, wheat flour, vegetable oil, cocoa, raising agents, dextrose, thickeners, wheat, starch, emulsifier, whey powder, salt and it contains wheat, soy and milk. There are many variety of flavours that are available that incl ude chocolate fudge vanilla, chocolate mud, devil food, chocolate swirl, vanilla, milk chocolate chunk and reduced fat chocolate fudge. The primary packaging that contains this product is a cardboard box that is 95% percent recycled and the colours used on it are mostly red and yellow which stood out from most of the other brands on the shelf. The cake mix before opened may be kept until a year and after making the cake can be stored up to three days or can kept in a freezer for three weeks. Betty Crocker offers other products within its product line such as cupcakes, brownies, cookies, shakers and muffins. Betty Crocker has many other products within its product mix as well such as fruit snacks, potatoes, salads, gold medal flour, cereal products and yogurt. The branding of Betty Crocker includes a symbol which is a red spoon that has the brand name Betty Crocker written in it. The red spoon is Betty Crockers guarantee of quality, great taste and convenience. This brand is trademar ked due to the  ® shown after the brand name Betty Crocker. The labeling of this product includes mostly everything that is required such as the registered trade mark, the size of the package, nutritional features, number of servings, instructions on how to make the cake, the expire date, and the name, address the phone number of the distributor. Price is known as the exchange value a consumer gives for a product. Betty Crocker uses promotional pricing such as price leaders to promote their product for example in Coles Betty Crocker cake mix original price is $4.99 and is discounted to $4.87, this pricing method is seen as an odd-even pricing method, were customers look at this price and think $4.99 this product is on sale and do not look at it as $5.00. Betty Crocker also uses special event pricing which they set their prices low when there is a special event for example on Mothers Day. Betty Crocker uses non-price competition even though there prices are discounted they are still higher than competing products around them such as White Wings who sell their products originally for $4.73 and discount it to $4 and Greens Who sell their products for $2. This can be seen as a benefit for Betty Crocker as they may be able to get more customer loyalty. Betty Crocker cake mix and similar companies that produce cake mixes can be see n as an oligopolistic market due to all of them cutting down prices to gain a competitive edge. For example the Betty Crocker cake mix at Coles is shown to be discounted along with all the other competing companies next to it such as White Wings. Demand Curve e.g. For most products, the quantity demanded goes up as the price goes down and goes down as the price goes up. Thus, there is an inverse relationship between price and quantity demanded. Place is simply the location of where a customer can find a product that they need. Marketers need to make sure that they provide the product they are selling to the right target market in the correct location. Betty Crocker cake mix can be found in general merchandise stores such as Coles, Woolworths and franklins. Betty Crocker cake mix in Coles is placed in the aisle were the cake mixes are and is found next to the flour and similar products such as White Wings. It is placed in the middle, top and bottom of the shelf; this makes it easier for customers to find what type of cake mix they want without moving up and down the aisle. Promotion is seen as the way a product is advertised to its target market. Betty Crocker promotes its product on their website. They offer sales promotion such as coupons that you can print out if you join their website which you can save $1.00 of any Betty Crocker purchase. If an order is placed online they also offer 10% discount for a party order. Their website also offers discounted items that are on special weekly if anything is ordered online. Most of Betty Crockers cake mixes also provide information on cupcakes on the box in order to promote their cupcakes. Their website offers information on what to make using their products on special occasions such as Valentines Day, Birthdays and Fathers Day. They also use stickers on their products that say Prices are down to grab attention the consumers attention. Competitive product advertising is also done for Betty Crocker though advertising their product on television. The most recent add for Betty Crocker was in 2009 on a chocolate cake mix, and was directed towards mothers and children. They showed that their product is made easily and even children can help their mothers into baking the cake. SWOT ANALYSIS Strengths Company Logo- The red spoon is well known and popular Marketed through a well known food processing company (General Mills). Many different products to choose from, they do not just specialise in one area Offer food range for all target markets such as children, parents and elderly and also offer a healthy range such as fruits and salads. Gluten free products for people who are health conscious Weakness Lowered prices Poor packaging for example the cake mix box cannot be sealed once opened Dependant on the US market Threats Competitors lowered prices Cake shops such as Michaels Patisserie who sell already made cakes Opportunity Milkshakes Ice-cream cakes Provide already made cakes than just cake mixes Introduction General Mills in a food processing industry. It makes products such as Baking Mixes, yogurts, snack foods, ice cream and cereals. They are known to market many well known brands, one of them including Betty Crocker.

Argument Against Smoking :: Papers Nicotine Tobbacco Argumentative Essays

Expensive highs, expensive addictions, smoking is a worthless habit. Nicotine, like so many other harmful substances, is a drug. They have the power to affect how you feel about yourself and those around you. It takes full control of your body, like your brain has been infected by tar. The three main groups of drugs are legal, illegal and medicinal. Legal and illegal, what is the difference in today's world? Smoking causes fatal hazards and I believe as a consequence, should be made illegal. Smoking is a legal drug worldwide, however, recently many countries such as America and the UK are beginning to realise the affects of another kind of smoking, Passive smoking. Many areas in both countries have restrictions as to where you may smoke. This is a huge step in the right direction. Imagine that there were no restrictions but no smoking at all! Why should many be forced to smoke through the selfish addiction of another? It is our job to take action and inform the country of this silent but deadly killer. Why do people turn their bodies into dilapidated factories with airways of tar and destruction? The answer is Nicotine. Tobacco is both a stimulant, a substance that speeds up the body and a depressant, a substance that slows down the body. The stimulant used in tobacco is Nicotine. This is an addictive drug, which causes havoc within the smoker's body. The body doesn't just get used to the drug but it then depends on it to function normally. Between cigarettes the smoker becomes jittery, irritable and anxious. Nicotine makes your heart beat at nearly twice its regular rate and forces your exhausted, oxygen starved body to work twice as hard. Why put your body through so much torture? Nicotine damages your mind and blocks the crucial nerve signals in the brain. In this way, Nicotine has the same affect as the illegal drugs including heroin, LSD and cannabis. In a recent survey cigarettes have been seen to contain double the amount of chemicals that they should legally be, many of which contain

Language in Braham Stokers Dracula :: Dracula Essays

The Importance of Language in Dracula Braham Stoker's Dracula exhibits a noticeable tie to other monster stories, in that the creature is hindered by language, and often defeated by it. In Beowulf, the monster Grendel is unable to speak, and is excluded from the community. Shakespeare's Caliban of The Tempest was taught speech, and used it to curse. In Shelly's Frankenstein, the creature was hindered by knowing nothing at his creation as an adult, and becomes a monster partly from the treatment he receives by the people he meets, but also from the books he reads, which leads to his education of hatred and eventual downfall. Count Dracula's problem was not that he was unintelligent in the use of language. He understood the power of language very well, and uses Jonathan Harker in order to perfect his own English. The Count's problem is that the mortals he wishes to prey upon are able to communicate with each other very well and very efficiently. Because they are able to communicate so well, they are all able to join their stories of the count and discover, first, his existence, and second, his intentions. This begins with Jonathan Harker's journal, in which he records his adventures in the Carpathians. This is important, because his journal is an important clue in finally determining what exactly is happening. His fiancé, and later wife, Mina transcribes the journal, and then shows it to Dr. Van Helsing, a noted physician, attorney, philosopher, and metaphysicist. Through the journal, Van Helsing is able to determine what exactly happened to Lucy, who earlier in the novel was a victim of The Count. The phonographic journal of Dr. Seward was useful in observing Mr. Renfield, also a victim of Dracula, who the protagonists used in order to locate The Count's London abode. Another example of language defeating Dracula is Dr. Van Helsing himself. Van Helsing was educated through books and folklore, and was thus empowered with the knowledge of how to defeat the count and his minions. The doctor's knowledge of medicine allowed him to provide the transfusions to prolong Lucy's life. Through his knowledge of vampire lore, he knew to place garlic cloves to ward off the dæmon, how to use the holy wafers to "purify" that which was infected with the Vampire's curse, and the necessary ritual to destroy a vampire.

Bible Essays - Pain and Suffering in Homers Odyssey and the Gospel of Matthew :: comparison compare contrast essays

Pain and Suffering in The Odyssey and the Gospel of Matthew In the "great works" of ancient Greece and of Christianity, suffering alone is portrayed as something to be feared. Both Homer's Odyssey and the Gospel of Matthew contend that suffering is virtually unbearable when the sufferer has not outside support. If, however, the tormented can find support from others, these teachings continue, suffering becomes more tolerable. Both agree that we wish to find supporters when we are tormented. Unfortunately, these sources diverge on how one finds such support. Homer teaches that one can find support by knowing that all of mankind suffers together, ultimately tormented by the gods. The Gospel of Matthew, however, teaches that by placing faith in God, the tormented can find support from God. More, it teaches that God hears the calls for help from humans and, if asked in true faith, will give support to all sufferers. To illustrate the teachings of these two works, one short passage from each is sufficient to give the kernel of the respective teachings on this subject: Rag of man that I am, is this the end of me? I fear the goddess told it all to wellÄ predicting great adversity at sea and far from home. Now all things bear her out: he whole rondure of heaven hooded so by Zeus in woeful cloud, and the sea raging under such winds. I am going down, that's sure. How lucky those Danaans were who perished on Troy's wide seaboard, serving the Atreidai! Would God I, too, had died there—met my end that time the Trojans made so many casts at me when I stood by Akhilleus after death. I should have had a soldier's burial and praise from the Akhanians—not this choking waiting for me at sea, unmarked and lonely. (Homer V.309-323) "He trusts in God; let God deliver him now, if he wants to; for he said 'I am God's Son." The bandits who were crucified with him also taunted him in the same way. From noon on, darkness came over the whole land until three in the afternoon. And about three o'clock Jesus cried with a loud voice "Eli, Eli, lema sabachthani?" that is, "My God, My God, why have you forsaken me?" When some of the bystanders heard it, they said, "This man is calling for Elijah." At once one of them ran and got a sponge, filled it with sour wine, put it on a stick, and gave it to him to drink.

Inorganic Ions Include Those of Sodium, Phosphorus and Hydrogen. Describe How These and Other Inorganic Ions Are Used in Living Organisms.

Inorganic ions include those of sodium, phosphorus and hydrogen. Describe how these and other inorganic ions are used in living organisms. Inorganic ions in animals and plants are necessary for vital cellular activity. In body tissue they can also be called electrolytes, which are essential for electrical activity needed to support muscle contractions and neuron activation. Ions also effect how pH changes in the blood and other bodily functions. Ions are also incorporated into the structure of biological molecules. Resting potentials require ions as they play a vital role in the process. In the surface membrane of a cell there are protein carriers. These actively pump Na+ ions out of the cytoplasm to the outside of the cell. At the same time, K+ ions are pumped from the outside in. This active pumping of Na+ and K+ ions requires ATP because the ions are being moved against their concentration gradients. K+ and Na+ ions diffuse back down their concentration gradient but K+ diffuses back out of the cell faster than Na+ can diffuse back in. Which means that there is a net movement of positive ions out of the cell making the inside of the cell negatively charged, relative to the outside. This charge is the resting potential of the cell and is about -70mV. Ions are also used in action potentials. When a receptor is stimulated, it will create a positive environment inside the cell. This is caused by a change in the concentrations of Na+ and K+ ions in the cell and happens when there is a change in permeability to Na+ and K+ in the cell surface membrane at the area of stimulation, which causes Na+ channels in that area to open, Na+ therefore floods into the cytoplasm down the concentration gradient. As this happens the membrane depolarizes. If this depolarisation reaches a certain level, called the threshold level then an action potential has been generated and an impulse will be fired. If it does not reach this level, nothing will happen. Once +40mV is reached the Na+ channels close and K+ channels open. K+ floods out of the cytoplasm so that the overall charge inside goes back down. This stage is called repolarisation. The K+ channels then close, the sodium-potassium pump restarts, restoring the normal distribution of ions either side of the cell surface membrane and thus restoring the resting potential. In response to this the Na+ channels in that area would open up, allowing Na+ ions to flood into the cell and thus reducing the resting potential of the cells. If the resting potential of the cell drops to the threshold level, then an action potential has been generated and an impulse will be fired. In photosynthesis H+ ions are vital in the production of the energy source that is ATP, which is used in several metabolic processes, such as respiration. The photolysis of water produces H+ ions, electrons and O2. The excited electrons lose energy as they move along the electron transport chain, this energy is used to transport the H+ ions (protons) in to the thylakoid, which causes a higher concentration of H+ than there is in the stroma, thus causing a proton gradient across the membrane. The H+ then proceed to move down the concentration gradient into the stroma via the enzyme ATP synthase. The energy from this process is called chemiosmosis and combines ADP with inorganic phosphate (Pi) to form ATP. Light energy is then absorbed by photosystem I (PS I) which excites the electrons to a higher energy level. These electrons are transferred to NADP with H+ ions from the stroma to form reduced NADP. The whole of this process is called non-cyclic photophosphorylation and is part of the ligh-dependent reaction. Reduced NADP is used with ATP to make GALP in the light independent stage of photosynthesis. GALP is either used to replenish ribulose bisphosfphate, a key ingredient for respiration, or make a hexose sugar such as glucose, lipids or amino acids. By means of conclusion, inorganic ions are vital for life on planet Earth. Without ions such as nitrate ions, DNA would not be exist and thus nor would existence.

African American Museum Essay

I firmly believe that the point of visiting a museum is to educate one on how things once were in the past through its display of artifacts, exhibits, art, cultural objects, etc. Its purpose is to let you imagine what it was like during a time you were not apart of or, in some cases, allow you to look back at a time you were apart of when you were very young. The African-American Museum of Long Island did a great job at presenting some of the many African-American contributions to society. In addition to presenting contributions from the African-American community, the museum was able to show us some of the struggle they were required to overcome as well. My favorite possession of the museum was Scott Joplin’s piano. Scott Joplin was dubbed the â€Å"King of Ragtime† during his musical career. I felt that it was so cool they somehow were able to get their hands on that piano. When I asked my tour-guide the value of the piano she told me that it was invaluable and that nobody can put a number on it. The only way to determine its value is to put it through an auction and see how much collectors are willing to pay for it. I think the reason for that is because its such an important part of African-American history. How could you put a value on that? I feel it would be impossible to. Another part of the museum I really enjoyed was the mural that an African-American carved out of a tree. The mural was his interpretation of the history of African-Americans. In the beginning it showed how they were all peaceful in Africa and their lives before they ended up being taken into slavery. In the next section of the mural it showed ho w they were forced into slavery, it even showed other African-Americans taking part of the slave trade which is something I, and probably a lot of individuals, never knew. The last part of the mural showed African-Americans in a pretty successful state in nice, fancy suits around family members overlooking the past. I interpreted the last part of the mural as African-American life finally starting to get better with them remembering the past and admiring their ancestors for their struggles to get them where they are. I could not believe how detailed a person could make a mural like that out of a tree. It was truly amazing. I can not imagine the time and dedication that person put into it. I am sure they are proud of where it is being displayed. The main exhibit was filled with many beautiful paintings by Ernani Silva. These paintings were meant to portray African-American life in Rio de Janiero, Brazil. These paintings were unlike any other paintings I have seen. They sort of came off the display to the point where I wanted to touch them so badly because it was really cool. However, I thought it was best if I did not touch anything in there. My favorite painting in this room was the painting of the Jazz band playing music in the streets with a crowd around them. This painting revealed some of the Brazilian culture and how they were forced to practice it on the streets because they were people trying to suppress their beautiful culture. In the room next door, they had a nice exhibit of Rosa Parks that showed the role she played in the Civil Rights Movement with what she went through when she infamously would not give up her seat in the â€Å"white section† of the bus. It also showed how it ended up leading to the famo us Montgomery Bus Boycott. I thought the coolest part of this exhibit was the fact that it had the only known picture of Rosa Parks with her husband together. Not that it has any historical value, but I thought they were a great couple and that they looked very happy together. Another interesting was the painting called â€Å"The Door of No Return†. This was a painting of an open door from a slave ship when they arrived in America. The door led to the fate of the African-Americans which was the harsh conditions and treatment they were about to endure on the cotton plantations. In addition, there was another painting right next to â€Å"The Door of No Return† that showed how the African-American slaves were packed into the slave ships. They literally would have had more room in a coffin than they did on the slave ships. This was the reason why so many African-Americans died on the ships because of disease. I really felt that I learned a lot at my trip to the African-American museum. I enjoyed my time there a lot because my tour-guide was extremely informational and my brother and I were able to interact freely with her. I was able to see some artwork and other cultural displays that I thoroughly enjoyed. The people who worked there were very friendly and spoke to us about our African-American classes we are currently taking. I am happy I had the opportunity to visit this museum.

Epistemologies; Plato vs. Aristotle Essay

Plato, the father of philosophy, was a rationalist. He was the first systematic metaphysician and epistemologist. He believed that we had innate knowledge; a priori. So to him learning was only a matter of remembering. Plato believed that the â€Å"ideal† world existed beyond our own physical earth because according to him realty could not be changing or imperfect. From his point of view what we see are only the particulars, the mimics of the real thing, therefore, we have to pull back from the world of peculiars and search in our own minds. Things like justice or moral virtues do not exist in this world in a proper form. In Crito & Meno we can clearly see these ideas. The essential argument in Crito is ‘The Many vs. The One’. Socrates says â€Å"We should’t care all that much about what the populace will say of us, but about what the expert on matters justice and injustice will say, the individual authority, or Truth. † With this phrase he is saying that we should never pay attention to the opinion of the many but always find the one who knows because that is the only person whose opinion is valuable. And later on he goes on to say that if it is never good to do injustice then it is also wrong to do injustice in response to injustice which is why he refuses to escape. In Meno we get more in depth into the idea of inborn knowledge. Meno starts with the question ‘What is Virtue? ’ but Meno always answers the question by giving examples of virtue instead of defining the word and going to the roots of what all those virtues have in common. Down in the world of particulars there are many kinds of virtues for example for the male it’s to run the state, female it’s to run the household but what is important, essential is the traits they both have in common; temperance and justice. Socrates uses the dialectical method in order to get answers out of Meno and also clearly demonstrates this method on a slave of Meno to prove his theory about innate knowledge. Even though it can always be used, using the dialectical method is specifically significant when a person believes that we have innate knowledge, because if what we call learning is just remembering then teaching is just pulling out that knowledge, giving opportunities for that innate knowledge to spring forth. Aristotle on the other hand was an empiricist. He believed that we â€Å"learned† through our senses, by gathering knowledge from the world around us; â€Å"a posteriori†. By reading ‘On the soul’ and ‘Metaphysics’ we get a clear sense of Aristotle’s epistemology. Aristotle encourages embracing the particular in order to possibly gain a sense of the universal. According to Aristotle forms are the essence and when we combine form and matter we get human. The reading ‘On the Soul’ discusses that the body and the soul is not one, that sight allows us to absorb the world in very abstract ways and that memory is learning. In the reading ‘Metaphysics’ Aristotle sets forth causes for the explanation of change: Substance (essence), Matter (or substratum), Source of change and the cause opposed to this. Plato and Aristotle both believed in a universal purpose but the ways in which they got to these universal purposes were very different. Plato was an idealist, he despised the physical whereas Aristotle was a scientist, he loved facts and commonsense. Aristotle would argue that we gain knowledge after experience (a posteriori) but Plato would certainly disagree and say that we gain knowledge before experience (a priori). Plato believes that there is a world of ideas where ideas exist perfectly, the objects in our world are just mimics whereas Aristotle says that the ideas we perceive are inside the particular object. By saying that matter and form combined is what makes an individual Aristotle brings Plato’s Forms â€Å"down from the heavens to concrete reality. †

Intermediate certificate in Human Resource Management Essay

Is the criticism of HR in the article justified? Yes and no! The quote in the article from Dona Roche-Tarry is fairly damning. She states the HR team should be equally responsible as they work alongside the CEO and MDs to recommend strategies for pay and bonuses. Whilst HR may work alongside the senior decision makers, they can only make recommendations. The ultimate decision and power lies with the CEO. However, another perspective could be that HR need to be influencers, and should be more efficient at managing upwards. What are the main accusations being laid at the door of HR in this scenario in terms of its competence? Not being responsive Lack of knowledge Being unethical What are the implications for HR here in relation to professional ethics, integrity and confidentiality? The main implication is being seen to be unethical to stakeholders. This could result in HR being seen as not communicating and could have a negative impact on how people perceive HR to be importance wise. Integrity is also damaged by not being seen to have provided a voice in relation to political equality. How might HR been able to influence the situation more? By managing relationships better across hierarchies, and also by forward planning, being market savvy, and risk management. Predicting the issues  before they arose and either finding ways to avoid them or developing damage limitation scenarios and plans. What other key behaviours from the CIPD’s HR professional map do you think are critical here for HR to display? Skilled influencer Courage to challenge Personally credible Collaborative What learning can HR take away from this experience/situation? The main learning is to be more responsive, and take more of an active role in discussions regarding important issues such as renumeration Being seen to consult stakeholders and provide senior stakeholders with a more accurate company and market view. Improved communication across all levels needs to be implemented.

Promoting Innovation and Change Essay Example | Topics and Well Written Essays - 1500 words

Promoting Innovation and Change - Essay Example Metcash corporate motto is "the Champion of the Independent Retailer" (see company website) and it actions support this, servicing over 4500, independent stores. It's own franchised IGA stores reached 1,100 in number by 2003 and today numbers around 1,400, Stephen McMahon (2006). That number continues to grow. The company assists these businesses by providing a range of services, including 24-hour retail system support, in-store training, refurbishment, equipment, and via the creation of a specialist service team network. The company is also involved with refurbishing and building new sites, equipment and development services. In 2003 Metcash extended its core store format by introducing the Supa IGA, Sydney Morning Herald, (October 2003). These are mainly situated across the eastern states and have are the redevelopment of 138 stores. They include petrol stations that offer customer discounts and keep up the company's competitive edge with Woolworth's and other supermarket competitors. In consort with the retail side, Metcash has continued to develop the wholesale side of the business, culminating in 2006 when it formed an alliance with the New Zealand supermarket group Foodstuffs, creating a unique buying group with a joint budget of over 15 billion, Australian Financial Review (March 2006) Technology Metcash has not forgotten the operational side of the business either. In March 2006 the Company announced that it would spend millions on a new and up to the minute ERP6 system. It will also extend its Voicepick warehouse management platform technology, The Australian Financial Review (2006). The Company deny that this was a cost saving exercise. Challenges However this is expansion is not happening without challenges. Because of its high-profile position and challenge to other groups in the industry, Metcash has needed to protect its own

How US & European Union Sanctions Impact Russia Essay

How US & European Union Sanctions Impact Russia - Essay Example They majored on this sector because they had background information that Russia’s domestic budget relied heavily on the sales of this product. The result from terrible double sanctions together with sliding oil prices, in November 2014 the Russian economy decreased by 0.5 percent that was that decline experienced over the period of five years. To the Russian economy, some adverse effects were experienced because of these sanctions and drifting of oil prices (Cotella). As per the trading record, the value of the dollar against the Russian currency dropped by about 20 percent on December 26, 2014. The exchange market had reached 80 rubles for one US dollar. Since the year 1998, this was the highest recorded rate, and this ventured the country to a debt default after the disarray from the previous crisis. In the initial rise of the dollar price, seemed ineffective. The later staged its way and staged its biggest rally in the duration of 16 years, and this prompted to scramble so that they could meet the tax deadline. The Russian government wanted to put this into practice by forcing the exporters to convert their foreign exchange into Russian currency (Jones and Whitworth). The Russian central bank found itself in unexpected and vast scrambling rates, and this was targeting to rectification in giving a ruble a hand. Currency speculation and crushing blow were another meaning of the experienced higher rates. The potential spark of massive short covering was an anticipation of turnaround of the ruble to maintain the position that it was holding. The consumers and corporations also faced the tragedy of higher rates of interest when was a havoc (THE MONTH IN BRIEF: IS Oil Installations Attacked, Libyan Output Recovers And EU And US Prepare More Sanctions Against Russia). The combinations of sanctions and reduced oil prices lead to depression and rises. The Russian central bank said that in a the circumstance where crude oil averages 60 dollars per barrel on

Business Essay Example | Topics and Well Written Essays - 1500 words - 1

Business - Essay Example The firm’s employees globally are estimated to 95,453 (BMW Group, 2011) – in about 150 countries worldwide (BMW Group, 2011). The firm’s success has been strongly related to its CSR policies, an issue evaluated in this paper. 2. Stakeholder demographics In order to understand the performance of the firm in regard to the interests and the needs of its stakeholders, it would be necessary to identify primarily the demographic characteristics of these stakeholders. In the most common view, the term stakeholder reflects the groups of individuals who are most likely to be affected by the company’s operations, meaning its employees, its customers, its suppliers and the community. In accordance with Freeman and Reed (1993) the key criterion for identifying the stakeholders of an organization is their relationship with the organizational objectives. In this context, it is noted that the term ‘stakeholders’ is used in order to describe ‘the groups of individuals who affect the organizational objectives but also those who are affected by the organizational objectives’ (Freeman and Reed 1993 in Gossy 2008, 6). ... In the case of BMW, it is explained in the organization’s website that the term ‘stakeholders’ is used for referring to the following groups of people: ‘Customers, business partners, employees, media, policy and scientific decision makers, non-governmental organizations (NGOs) and investors’ (BMW Stakeholders 2011). The response of the firm towards the interests of its stakeholders is explained below by referring to an indicative example: the Education programs developed by the firm in order to support the community. Reference is made, as an example, to the educational program that the firm developed in 2007 in cooperation with the Warwickshire Wildlife Trust (BMW Group, Community 2009). 3. Impact of the firm’s CSR on stakeholders BMW highly values its stakeholders. In fact, in accordance with its statement on CSR, the firm has been trying to focus on the needs of its stakeholders, taking into consideration their views on its CSR performance. M oreover, the suggestions of stakeholders on potential failures or gaps in the firm’s CSR are taken into consideration when the firm’s CSR is to be designed and applied. The above view is based on the following fact: in the context of its efforts to be informed on the views of its stakeholders on its CSR, the firm developed a stakeholder survey in 2006/2007. The survey, in which about ‘200 stakeholders from 21 countries worldwide’ (BMW Stakeholders 2011) participated it was revealed that the dialogue developed between the firm and its stakeholders is proactive and it has been welcomed by the stakeholders; moreover, it has been revealed that the firm’s CSR strategy is

Assisting Palestine Refugees Essay Example | Topics and Well Written Essays - 2750 words

Assisting Palestine Refugees - Essay Example Thus the Palestinian refugees were scattered through the different locations where their presence is still seen today. In June 2002, US President George W. Bush formally committed US support to the creation of an independent Palestinian state that would be established on the West Bank and Gaza Strip. This was further bolstered by the pronouncement by Israeli Prime Minister Ariel Sharon, in the 2004 Likud convention, that â€Å"If a new Palestinian Authority is established, free of terror, if the incitement stops, the Israeli government led by the Likud will be prepared to carry out its part to make possible the establishment of an independent Palestinian state† 2 In January 2009, Israel ended a three-week military operation in the Gaza Strip that killed 1,200 Gaza residents and 5,000 wounded. During the military assault, civilian housing, public infrastructure, and most importantly medical facilities suffered serious damage, with thousands left homeless. A subsequent UN fact-finding mission recommended that international legal action be taken against Israel and Hamas for alleged war crimes and what may be crimes against humanity; however, as of the end of 2009, the UN Security Council has not yet acted on the recommendation.3 Meanwhile, Israeli pursued a policy of restricting movement of people and goods through the borders of the Gaza Strip, which has stifled economic activity and impeded territorial reconstruction. Restrictions were slightly relaxed in the West Bank; however, economic progress, settlement building, and reconstruction were all the same impeded, while incidences of settler violence against Palestinians still broke out. 4 It is against this backdrop that the case of Palestinian refugees is to be analyzed. The refugee situation shall be described by assessing the rights and obligations of the host state vis-à  -vis the refugee, the capability and nature of short-term and long-term responses, the role of international civic organizations in refugee response, and the prospects for successful repatriation and reconstruction.

Epistemology Assignment Example | Topics and Well Written Essays - 1500 words

Epistemology - Assignment Example Empirical form of knowledge can determine truth based on the actual experience of an individual through events or things that happen around the environment. b.) EMPIRICAL claims there are the four different theories concerning the determination of the truth of empirical claims: Correspondence theory of truth Coherence theory Pragmatist theory Scientific Theory Describe each of these four theories for proving empirical claims to be true. Explain each one. Do not simply list them. Describe them and explain them. This will take more than one sentence for each one. Correspondence theory is an empirical theory of truth that was espoused by Aristotle that holds that truth is what propositions are consequent to a way things in the world are. In other words, this theory claims that a proposition is true as long as there are present and existing facts that correspond to it. Coherence theory accounts for a proposition’s truth that occurs from an association between that proposition and another proposition. In that way, coherence theory will assert that a proposition is true if it fits together and coheres with any other related proposition. Pragmatic theory holds that a proposition is true if it is practical to accept as true.  This concept of truth was formed by the American Pragmatic philosophers such as C.S Peirce, William James and John Dewey who believed that the mark of truth is based on its practical utility above anything else. Beliefs that result to the best outcomes, are justified best from actions, that advance practical achievement, are held as  truths. Scientific truth hold that knowledge can only be sought ascertained through various scientific methods or operations that can lessen the chances of uncertainty since it is generally held by scientists that truth at best can is only approximate and never absolute. For the scientific theory, the method on reaching a close-to-certain result is just as important as the outcome itself. For if a method is based on opinion alone, it would be considered nothing more than just subjective bias. 2.) Critical Thinking c.) What do you think of the theory that there can be simultaneous multiple truths concerning claims? Concerning all types of claims? Does it apply to claims that are semantic, systemic, logical or empirical? Comment on each type. Can there be multiple truths for each type of claim? For any type of claim? Please indicate your familiarity with the readings in your answer -this means use some quotations to support your answers. Subjectivism and Relativism would claim that there are various points of views regarding a certain truth. The reason due to this is because there are different situations and circumstances that happen that are sometimes overlooked, whether intentionally or unintentionally, by the objective forms of knowledge. This could also apply to semantic, systemic, logical and empirical forms of knowledge. Semantic knowledge is knowledge that is the result of learn ing the meaning of words which the knowledge of words is knowledge of definitions, and such definitions are set in dictionaries (Pecorino, â€Å"An Introduction to Philosophy†). It should be taken into consideration that there are various languages around the world, and each language has their own rules or way of inferring

Description of Christo and Jeanne Claude`s Installation The Gates Essay

Description of Christo and Jeanne Claude`s Installation The Gates - Essay Example It is all about altering the space and thus altering the eye. ‘The Gates’ have a rare quality that combines an open invitation with an exciting sense of mystery at every step into it. The saffron clothe hung at each gate just like a half-curtain had a function of masking the view ahead, for a few moments, when a person passes through it (Christo and Jeanne Claude â€Å"The Gates†). The gates masked the panoramic view at each step but also revealed a new vision also at every step (Christo and Jeanne Claude â€Å"The Gates†). The saffron wardrobe in which Christo and Claude had dressed up the classic elegance of the park provided a contrast beyond comparisons so as to make the onlooker feel as if he/she was entering a surreal world (Christo and Jeanne Claude â€Å"The Gates†). The monotony of visual experience caused by the repetition of the gates has a purpose to serve. It hides the contours of the park and gives out a monolithic experience where even when a visitor walks miles and miles, she would feel she had not moved at all. By repeating the space and expanding it, thus the artists had manipulated time as well, by instilling a feeling of eternity. The equal distance that is kept between the gates is yet another artistic technique to enrich the feeling of infinity. The very material presence of the textile is suggestive of the time-limited nature of this work of art. It is evident to the visitor to this work of art that it is not going to last forever just like a painting or a sculpture. Yet it has a unique value as a spectacle, a value that a painting or a sculpture cannot command. It is the time-constraint that imparted it a value as a spectacle. The installation also offered the onlookers, a side view, from the road, which was equal to an outside v iew. From this viewpoint, the gates transformed into a neat row of big women legs clad in saffron skirts (Christo and Jeanne Claude â€Å"The Gates†).

LITERATURE REVIEW ON EFFECTIVENESS OF SOCIAL STORIES ON THE SOCIAL Essay

LITERATURE REVIEW ON EFFECTIVENESS OF SOCIAL STORIES ON THE SOCIAL BEHAVIORS OF AUTISTIC CHILDREN - Essay Example It can use pictorial tools for elaboration. It has descriptive, affirmative, perspective sentences and directive sentence. For every 0 to 1 directive sentence, the ratio of descriptive, affirmative, and perspective sentences should be 2 to 5. Later, cooperative and control sentences were added in an enlarged definition. Delano and Snell (2006) study was conducted on three Autism affected students Derrel, Sean and Thomas aged 6, 6, and 9 years respectively. Six peers, two each for autism affected child were used. One was a training peer and the other a general peer. Social engagement, its absence, appropriateness and inappropriateness with the peer were studied. The social story was used to increase social interaction and improve target skills This study was the fourth ever study done in history on use of social stories to study improvement in social skills for autistic child. Sean used only text story but Derrel and Thomas were given picture-symbol text. Data was collected over ten minute social sessions. For comparative analysis of intervention and non-intervention phase, a baseline was accepted and the behavior of the students was noted. Duration data in second in 45 sessions for appropriate, in appropriate social engagement and absence of social engagement amongst the affected children and peers was noted in a typical setting of interaction with a training peer, in the story intervention phase, decrease of intervention phase (fading) and absence of story(no story) phase. The first author and an educational teacher were appointed as the observers for study. They were trained on Procorder DV system till they obtained kappa coefficient. All the sessions were video graphed and exported to the Multi-Option Observation System for accurate analysis. There was marked improvement in the social behavior of the target children in the intervention phase. In the fading and no story phases, though the data of social engagement

Long-Range Goals Essay Example for Free

Long-Range Goals Essay Every one of us builds dreams and creates goals of our own. And those goals and aspirations are frequently rooted on our desires, wants and wishes, which depend on our personal experiences and current situations in life. My long-range personal goals revolve on three vital things: academics, professional and financial matters. Academic goals focus on my desire to graduate from college and to pursue further education. In fact, I am the first one in the family who is going to obtain a diploma. I am currently in my freshman taking general courses and a major course in Accounting. However, because I have come up with a realization lately, I now desire to become a Math teacher. In order to achieve it, I have to change my major courses. Therefore I am going to enlist in courses under the Teaching Program. Right after college I plan to have my Masters Degree on Education in order for me to achieve my academic goal. My professional visions center on my desire to become the person I yearn for my self to be: a Math teacher. I need to fulfill the responsibilities of being one. I have to teach diligently and faithfully the subject I am required to teach. Moreover, I have to maintain proper order and discipline in the classroom. I have to maintain an approachable and amiable atmosphere with my students. I am going to share them learning that would be kept in tact in their heart and mind. My financial goals center on my vision to earn for my education and for my family and to have a stable career so that I would have a steady source of income. Currently, I work as a part-time employee. I do my job three days in a week to support myself especially my education and to sustain my family because my father has no job and my mother is mentally ill. Even though I am employed, I can definitely say that I am a full-time student because I never get absent to class and I do my schoolwork and projects. At present, I live in a Project I really hate to live in. I believe that the only way for me to have a better life is for me to be educated. I desire for my dreams and visions to come true and I know that education is the ultimate key in reaching them. My character, perseverance and wisdom are the supporting factors that go hand in hand with education.

Automobile and Business Model Essay Example for Free

Automobile and Business Model Essay ?Introduction In 2000, Inspired by car-sharing concept in Europe, Chase and Danielson started Zipcar to pursue the opportunity of car sharing in U. S. market. By mid-October of 2000, Zipcar had enlisted nearly 250 members with 19 vehicles located throughout Boston. I will evaluate this potential venture and its progress based on the framework of â€Å"OUTSIDE1†, including opportunity, uncertainty, team, strategy, investment requirement, deal and exit. Opportunity Market – The market size of this industry is estimated at 26,400 members, which is 0. 04%2 of general population3 lived in Top 20 U. S. Markets. Usage of this industry grows rapidly at 30% annually. There are two competitors in U. S. market, but they focused on the environmental impact rather than convenience and cost effectiveness. Customer – Target segment are college-educated costumers who drive less than 6,000 miles per year and live in urban area. Acceptance of this business is very high referring to Major players in Europe market, whose marketing investment in this industry is low but the growth rate is continuously high (30% annually). Uncertainties Competition – Two current competitors in U. S. market and potential competitors from car manufactures Acceptance – Customer acceptance is to be proved in Boston before the business model could be replicated to other cities Management team – Co-funder’s commitment is not very convincing and the structure of the management is poorly organized Financing – Overhead continues to grow against limited financial resources Team. There are missing pieces in its team as founders are lack of experience in operation and relationship with car manufactures As a co-founder, Danielson commits not enough as she still have full time job and focus more on family Strategy Chase keeps pushing to start business operation maintain their promise to investors although the company is not ready. This Strategy would have negative impacts in the future. Using technology platform to improve cost effectiveness and adopting word-of-mouth are consistent with its current situation. Investment Requirement. Zipcar’s cash flow requirement is very high. It spent $375,000 in first year, and need additional 1. 3 million to complete technology platform, prove the business model and better understand demand. Overhead excess the projection and continues to grow, which will further increase the requirement of cash. Deal The current investors holds plenty of convertible loan, which would have negative impacts on future share holders. Exit The options for exit are available as this industry grows rapidly. The founders are not in a very strong position to potential exit. Business Model Car sharing business provides a hassle-free â€Å"ownership† for urbanite who don’t need to own a car but need the convenience to run occasional errands4. In the model before December 1999, it’s revenue comes from $25 application fee and $300 annual subscription fee, plus $1. 5 hourly driving charge and $0. 4 driving charge per mile. However, Chase decided to change the pricing model with a lower membership fee and a tiered pricing structure, increasing hourly charge to between $4. 5 and $7 and adding a maximum daily rate. The data from actual operations in September gives me a concern as seen in Exhibit 1, that the net contribution from actual operation in September is negative because of the very low revenue, though cost is only a little bit over the estimation. Conclusion The next step for Zipcar is to adjust its pricing model to increase its revenue. Chase need to pitch investors in Springboard forum by focusing on this: Though its cash flow is negative now, Zipcar is a unique business model with cutting-edge technology and well-established customer base. Zipcar will provide a great chance for investors to be rewarded a new market with 30% annual growth. Citation: 1 This framework is developed by Professor Steven Kaplan from University of Chicago 2‘At The Wheel, Volkswagen Pioneers Car Sharing Programs,† Fastlane, October 1997 3U. S. Census, http://census. gov/population/censusdata/90den_ma. txt, December 9, 2002 4According to the case Exhibit 1 Financial Plan in May 2000 September Operation Data Total Revenue 29,616 14,645 Number of Cars 12 19 Revenue per car 2,468 771 Lease per car 367 400 Access Equip 42 42 Fuel 90 99 Insurance 142 142 Maintenance 33 33 Parking 50 63 Cost per car 723 778 Net Income per car 1,745 (7) Source: Company Data.

Effect of Blow Moulding on Bottle Weight and Dimensions

Effect of Blow Moulding on Bottle Weight and Dimensions Abstract Blow moulding, which is also called blow forming, is a manufacturing process for production of hollow-form plastic products. The present report is intended to deal with the effect on bottle weight, bottle dimensions and machine output of the various process factors. By reference to Rheological properties of plastics, the correlation between the share rate and screw speed, melt temperature, die swell, bottle thickness were discussed. Also, the influences of elongational viscosity were suggested. 1. Introduction Blow moulding, also known as blow forming, is a process used to produce hollow productions by â€Å"blowing† thermoplastic molten tube into the shape of a mould cavity. Generally, blow moulding can be divided into three main types including stretch blow moulding, injection blow moulding, and extrusion blow moulding. In this experiment, extrusion blow moulding was studied to examine the effects of process variables on bottle weight, bottle dimensions and machine output. In extrusion blow moulding, plastic particles are melted into fluid with heat applied. Then the melt plastic is extruded through a die, forming a hollow tube, which is usually called a parison. After that, the parison is captured by closing it around a mould. Next, air is pumped in to the parison when the ends of the parison keeps sealed at the mould parting line during forming. The parison deforms, forming a shape very closed to the mould. The mould is opened after the component is well cooled. Finally the component is ejected and the procedures are repeated. More and more products are made. In this experiment the plastic particles are High-density Polyethylene, the density of which ranges from 0.941 to 0.967 g/cm3. The High-density Polyethylene is preferred for production by blow moulding as it is more rigid and usually has a matt finish compared with Low-density Polyethylene. 2. Experimental Equipment Hayssen extrusion blow moulding machine Materials High density polyethylene (HDPE), Blow moulding grade, BS2581, Borealis. Procedures Firstly, HDPE particles were pumped into the hopper though a pipe. After that, the parameters of process variables and the temperatures of different zones were set according to Table 1 2, respectively. Then the machine was set in automatic mode and continuous cycle. Each group needs 10 samples, marking 1 to 10. Before the Process Variables were changed, the weight of parison extruded per unit minute was measured. Finally weight of each bottle, was measured along with thickness distribution along the length circumference. 3. Results And Discussions Experimental Results The original records including weight of bottle, bottle thickness distribution, output rate and crew speed are shown in Appendix I. In addition, the calculation of share rate and modified prison length are shown Appendix II and the general results are summarized. Experimental Discussions Influences Of Machine Variables On Bottle Weight And Dimensions Generally the bottle weight and dimensions is influenced by screw speed, melting temperature, and vent time. Screw speed. By comparing group A and group C, it is clear shown that output rate increasing with the increasing screw speed due to low viscosity and high die head pressure. By referring to the rheological properties of plastic, thickness and weight of group A should be higher than that of group C, because the higher sagging brings decreasing of weight and thickness. However, the records of the experiment do not accord with the theoretical analysis. The reason is that the machine is too old. Melting temperature. By comparing Group C and Group D, it is found that the bottles of group D are lighter and thinner than those of group C. The higher the melt temperature is, the lower the viscosity of polymer is. Lower viscosity reduces bottle weight and dimensions. Vent time. By comparing Group A and Group B, the result is that the bottles of group B are lighter and thinner than those of group A. If the vent time is too short, it will cause insufficient cooling and less sagging. Share Behaviours According to the equation ÃŽ ³= (6Q)/ (WH ²), the results of apparent share rate are given in Table 4 (all steps in calculation is shown in Appendix II). Experiments runs A B C D Shear Rate (s⠁ »Ã‚ ¹) 234.94 232.86 398.41 458.62 Table 4: Apparent shear rate Generally shear rate is related to screw speed, melt temperature, die swell and bottle thickness. Screw speed. The output rate is proportional to the screw speed. According to the equation ÃŽ ³= (6Q)/ (WH  ²), as the mean circumference (W) and die gap (H) are constant in this equation, the shear rate (ÃŽ ³) increases as output rate (Q) increases, in other words, screw speed increases. Melt temperature. The viscosity of polymer becomes lower at higher melt temperature. Lower viscosity results in high output rate (Q), which brings out a higher shear rate (ÃŽ ³). Die swell. â€Å"An increase in die swell results in a lower linear output rate. Since extrusion is usually continuous, further adjustments to the process dynamics are sometimes inevitable. Parison length sensors are available, to ease the effects of the problem†. In consequence, larger die swell results in larger output rate, which brings out larger shear rate. In one word, shear rate is proportional to die swell. Bottle thickness. Bottle thickness is related to the viscosity of polymer. Higher viscosity results in lower shear rate. So, shear rate increase as bottle thickness decrease.. Elongational Behaviours According to the equation ΔL= (Ï gtL ²)/ (2ÃŽ »), the results of Modified Parison Length are (all steps in calculation is shown in Appendix II). Experiments runs A B ΔL(mm) 0.566 0.944 Modified Parison Length (mm) 17.566 17.944 According to Table 5, it can be found that the longer the cycle time is, the longer the parison becomes. The result can be explained in this way: the parison will be elongated if more time is given under the gravity force. The elongational viscosity is influenced by molecular weight and temperature. High molecular weight and high temperature cause a decreasing of the elongational viscosity. 4. Conclusions Blow moulding is a manufacturing process for production of hollow-form plastic products. Process variables have the effects on bottle weight, bottle dimensions and machine output. Specifically, high screw speed, low melt temperature, and short vent time results in the increasing of bottle weight and thickness. High screw speed, high melt temperature, large die swell and thin bottle thickness lead to high shear rate. Longer cycle time results in larger parison length. High molecule weight and high temperature cause a decreasing of the elongational viscosity References [1] A. W. Birley, B. Haworth and J. Batchelor, Physics of plastic, Hanser, 1991 [2] Edwin G. Fisher, Blow moulding of plastics, The Plastics Institute, 1971